Yeokdae Jjamppong

What kind of brand is Yeokdae Jjamppong?

Yeokdae Jjamppong is a jjamppong specialty brand emphasizing "real smoky wok flavor" (operated by Je T'aime F&B). It directly manages four locations—the Jangan-dong Main Store and Songpa Store in Seoul, Dasan 1st Store in Namyangju, Gyeonggi, and Dujeong Store in Cheonan, Chungnam—with a total of 8 stores operating nationwide including the directly managed branches.

Founder and CEO Jae-yong Ga established this brand with the mindset of "connecting with the world through food" after going through more than ten business failures. For this reason, Yeokdae Jjamppong's slogan speaks to a mindset of cooking rather than mere cooking techniques. Just as the true smoky flavor emerges only after stir-frying 90 times, the brand's starting point is that the dedication put into a single bowl defines its flavor.

Smoky flavor comes not from ingredients or seasoning, but from the process of handling the fire and the wok. Therefore, the brand upholds the cooking standard of 90 wok stirs as a core principle rather than just a recipe, viewing adherence to heat levels and stir-frying times according to standards as the top priority.

The menu centers on jjamppong. From the signature Yeokdae Jjamppong to Baek Jjamppong (White Jjamppong), Maeptangi Pepper Jjamppong, and Yeokdae Chodang Soft Tofu Jjamppong, the lineup is designed to cater to diverse preferences through jjamppong alone. The menu also offers Jajangmyeon, Samseon Ganjajang, and dishes like Glutinous Rice Tangsuyuk (Sweet and Sour Pork), Chili Shrimp, Cream Shrimp, as well as a Solo Set for solo diners.

Through direct store operations, the brand has perfected standardized cooking methods, golden-ratio sauces, and precise measurements. The process itself is engineered so that the same flavor is produced even if kitchen staff changes, and fresh Chinese noodles made from Yeokdae Jjamppong's dedicated recipe are supplied directly from the headquarters, allowing all stores to use identical noodles and sauces.

The mission is to provide wholesome, sincere meals in urban life, and the vision is to be a dining brand that leads customer health and satisfaction through a healthy food culture. "We will not sell food that does not taste good. We will serve every single bowl with genuine sincerity through the utmost care and effort." This is Yeokdae Jjamppong's promise to its guests.